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Assistant Director of Program Marketing

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Position Details

Position Information

Title Assistant Director of Program Marketing
Department Eller Administration (3001)
Location Main Campus
Position Summary

The Assistant Director of Program Marketing challenges the status quo and offers new ideas and techniques to improve marketing and communications outcomes for multiple programs at the Eller College of Management. He/she embraces new ideas, is innovative, anticipates future needs, shares knowledge and teaches others to do the same. It is an expectation that the Assistant Director is a strong communicator and collaborative partner, able to work up, down and across the college.

This position, reporting to the Assistant Dean of Marketing and Communications and serving as part of an in-house agency for the Eller College of Management, oversees marketing efforts for degree programs at the Eller College, leading and executing differentiated campaigns and initiatives that drive enrollment, enhance awareness and reputation and contribute to the overall success of the Eller College of Management.

The Assistant Director of Program Marketing is expected to partner collaboratively with key leaders in degree programs to contribute to the overall success of lead generation and nurturing efforts for prospective students and applicants. The Assistant Director of Program Marketing works closely with content and creative teams internally and externally and supports the execution of an integrated marketing and communications strategy for degree programs.

The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, and excellence in management information systems, entrepreneurship, and social responsibility. A leading business school in the United States, the Eller College is ranked by U.S. News & World Report in the top 20 among undergraduate business programs as well as for specialty programs in entrepreneurship and management information systems. In addition to a Full-Time MBA program, the Eller College of Management offers an Evening MBA program, the Eller Executive MBA, the Online MBA and a wide variety of specialty graduate programs. The Eller College of Management supports more than 6,000 undergraduate and 900 graduate students on the University of Arizona’s 393-acre campus in Tucson and at a satellite campus in downtown Phoenix.

The University of Arizona has been listed by Forbes as one of America’s Best Employers in the United States and WorldatWork and the Arizona Department of Health Services have recognized us for our innovative work-life programs. For more information about working at the University of Arizona, please click here.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

Accepting a new position is a big life step. We want potential candidates and their families to be able to make informed decisions. Candidates who are considering relocation to the Tucson or Phoenix area, and have been offered an on-site interview, are encouraged to use the free services offered by Above & Beyond Relocation Services (ABRS). Ask your department contact to be introduced to ABRS prior to your visit.

Duties & Responsibilities

Responsibilities include:

  • Cross-promoting programs to encourage collaboration between academic departments and support enrollment goals.
  • Expanding and positioning the Eller brand in key markets.
  • Utilizing data to develop strategies and insights throughout the student lifecycle.
  • Working within tight deadlines and budgets.
  • Conducting meetings with internal clients to identify marketing needs.
  • Developing, implementing and analyzing digital and print marketing strategies, both paid and organic.
  • Collaborating closely with the other members of the Eller MarComm team to successfully deploy campaigns and initiatives.
  • Managing third-party vendors for media buying, digital strategies and design needs including internal and external resources that execute and optimize marketing campaigns.
  • Understanding and adapting to challenges facing higher education.
  • Adhering to UA brand standards.
  • Other duties as assigned.
Knowledge, Skills, & Abilities
  • Excellent written and verbal communication skills and ability to work independently and in a team environment.
  • Familiarity with Google Analytics, HootSuite, email marketing tactics, lead funnel development and digital advertising.
  • Experience with Adobe Creative Suite and general design principles helpful.
  • Ability to work collaboratively as a member of a professional team, fulfilling obligations to other team members, being positive and supportive of others and complying with policies, procedures and goals of the team and college.
  • Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization.
  • Strong project management skills and ability to manage stakeholder expectations.
  • Ability to think and act both analytically and strategically.
  • Working knowledge of marketing automation and CRM tools and strategy to achieve lead generation and lead nurture goals.
Minimum Qualifications
  • Bachelor’s degree in a field such as communication, advertising, marketing or public relations or a related field; AND
  • Seven years of experience in a related field with demonstrated record of progressive responsibility; AND
  • Proven ability to work with vendors and agencies to produce results; this may include digital agencies, creative agencies, designers and sales partners.
  • Equivalent education and experience.
Preferred Qualifications
  • Advanced degree in a related field.
  • Experience with higher education initiatives.
  • Demonstrated success in development and execution of strategic marketing plans and programs that leverage a range of outbound and inbound strategies as well as a variety of channels.
  • Experience using SalesForce.
FLSA Exempt
Full Time/Part Time Full Time
Number of Hours Worked per Week 40
Job Category Administrative and Professional
Benefits Eligible Yes - Full Benefits
Posted Rate of Pay $50,000-$60,000 Annually
Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Posting Detail Information

Posting Number A22166
Number of Vacancies One
Desired Start Date
Position End Date (if temporary)
Limited to Current UA Employees No
Contact Information for Candidates

Amy Schmitz

Applications must be submitted online. Click “Apply for this Job” to do so.

If you experience difficulties with the application system, please contact

Open Date 10/28/2017
Close Date
Open Until Filled Yes
Review Begins On 11/07/2017
Special Instructions to Applicant
Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. We translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we encourage diverse candidates to apply, including people of color, women, veterans, and individuals with disabilities. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

Quick Link for Internal Postings

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Where did you first learn about this position?
    • Arizona Daily Star
    • Arizona Republic
    • Chronicle of Higher Education
    • Department of Economic Security (DES)
    • Diverse Issues in Higher Education
    • Hispanic Outlook in Higher Education
    • Jobing.Com
    • LinkedIn
    • Local Job Banks
    • Pima County One-Stop
    • Professional Conference
    • Professional journal/publication
    • Referred by UA Employee
    • Invited by Dept to Apply
    • UA Website
    • Other
  2. * Do you have a bachelor's degree in a field such as communication, advertising, marketing, public relations, or a related field and seven year of experience in a related field with a demonstrated record of progressive responsibility OR an equivalent combination of education and experience?
    • Yes
    • No
  3. * In 300 words or less, please provide your thoughts on what marketing tactics are critical in today's higher education environment.

    (Open Ended Question)

Documents Needed to Apply

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents